MEGA BLOKS, with the aid of Bulge Studios has released Mega Bloks Playground as part of their 25th anniversary celebration. Mega Bloks Playground is strictly for younger children. It’s not really a game as there is no winning or losing. It’s really more of an open sandbox where young players can collect Mega Bloks and use them to build a variety of Mega Bloks structures. Players can also take their on screen counterparts and have them interact with a variety of objects in the virtual playground.

Again, this game is strictly for children and built to be a child friendly interactive experience.  Mega Bloks Playground is available now in the App Store for 99 cents. You can view the app here.

Press Release

In celebration of Mega Bloks’ 25th birthday, MEGA Brands introduces its first iPhone and iPad application ‘Mega Bloks Playground,” a unique mobile-based toy designed to give younger children a fun and engaging experience.

Montreal, Canada – From stacking rocks to pieces of wood, the building block may have very well been the first toy ever played with by children, but with the help of MEGA Brands, the building block evolved and children can now create beautiful structures with Mega Bloks. Today, the modern child is exposed to a whole world of digital entertainment and MEGA Brands is proud to bring the realms of children’s toys and virtual reality together with the release of their first iPhone and iPad application ‘Mega Bloks Playground.’

“To celebrate 25 years of building fun with Mega Bloks, we thought what better way to take our founding construction toy to a whole new level for today’s preschoolers than with our first-ever iPhone/iPad app,” said Jean Gauvin, Content & Creative Director at MEGA Brands. “With the help of Budge Studios, we are thrilled to bring the Mega Bloks world to life for preschoolers, ages two to five, in an interactive digital platform with ‘Mega Bloks Playground’ by engaging preschoolers with a new creative and innovative way to build and play with Mega Bloks, while developing their fine motor skills.”

Budge Studios, the developer and publisher of the Mega Bloks app, specialize in creating children interactive products for touch devices and tablet computers.

“It is not unusual for a parent to hand their iPhone or iPad to their child and allow them play with it”, said Michael Elman Partner and Creative Director at Budge Studios “But not all of these applications are suited for toddlers and preschoolers. With the Mega Bloks Playground application, our goal is to create something for children that engages their imagination and creativity. It is not a ‘video game’ by any means, that gives you set goals and sets you up to ‘win’ or ‘lose’. Mega Bloks Playground is first and foremost a toy – which puts the control and the adventure back in the mind of the child using it. The goal is pure, engaging, and safe playtime.”

‘Mega Bloks Playground’ is available now on the Apple iPhone and iPad platform. The preschool interactive world includes two playable Mega Bloks buddies, a boy and a girl, who interact with a full set of in-world elements, such as swing sets, slides, teeter-totters, playful animals, a lake with a sailboat, and even a hot air balloon. It’s the ultimate digital playset for preschoolers! Parents will appreciate how the app’s intuitive touch-play controls are designed to help foster fine motor skills in children two to five years old, while children will certainly be delighted in discovering piles of colorful bloks through out the playground that will ultimately piece together to form new Mega Bloks creations.

Mega Bloks Playground At-A-Glance

– Discover over 15 active touch points with your two Mega Blok buddies.

– Drag or tap the Mega Bloks buddies with your finger on the iPad/iPhone screen and watch them play in the playground.

– Explore an interactive playground featuring a hot air balloon, sailboat, pond, swingset, teeter-totter, slide and lots more.

– Collect piles of Mega Bloks and build a variety of Mega Bloks structures.

– Easy-to-use interface even for the tiniest of fingers

– Superior touch-play with rich graphics, vibrant sounds, and cheerful music.

– Open-ended, unlimited play; it’s always playtime at the Mega Bloks Playground!

Pricing and Availability

Both iPad and iPhone versions will be released October 1st 2010. Mega Bloks Playground is $1.99 (iPhone) and $3.99 (iPad) and available worldwide exclusively through the Apple App Store in the Game – kids section. Starting on the day of the launch, the app will be 50% off for a limited time only.