We’ve talked about and recommended Toca Boca apps here in the past, but for the first time ever, Toca Boca will be releasing a collection of consumer products exclusively for Target stores nationwide.
Staying true to Toca Boca’s values around diversity and inclusivity, the line brings the silly and quirky elements from the award-winning Toca Life digital toy series to real life. The collection includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books and will be available exclusively at Target retail stores and Target.com beginning July 17. Just in time for back to school, the collection makes playthings out of everything.
As a company founded in Stockholm, Toca Boca is steeped in the Scandinavian history of democratic design — well-designed, good quality products that are accessible to everyone. When designing the collection, those principles were married with clean lines, a bright color palette boys and girls will love, and unexpected quirky details. Each piece is unique, designed with the functionality of that specific product in mind. And, like all of Toca Boca’s products, the collection was designed from the kid’s perspective, so parents can be confident these are products their kids will love.
“Everything we make at Toca Boca is designed for all kids; it’s our mission to make sure no kid ever feels excluded by Toca Boca,” said Mathilda Engman, Head of Consumer Products, Toca Boca. “True to those values the collection was designed with inclusivity in mind, and we are so excited to see it will be merchandised together as a collection sitting between the boys and girls aisle of many Target stores.”
The collection will be available in all Target stores and Target.com beginning July 17, 2017, in sizes ranging from 4 to 16.