HTC Announces New Affordable Premium HTC Desire Line

HTC_desire

The HTC Desire line takes many of the premium features from the company’s flagship HTC One M9 and repackages it is a more affordable, colorful design. The flagship of the Desire line is the HTC Desire 626 that features a 5-inch screen and comes in an array of dual color combinations, including Marshmallow White, Gray Lava, Blue Lagoon, Marine White and White Birch. The HTC Desire 626s, HTC Desire 526 and HTC Desire 520 round out the rest of the line with similar features such as HTC Sense 7, the new HTC Desire smartphones can be customized with HTC Themes, HTC BlinkFeed and HTC Sense Home applications.

The HTC Desire 626, HTC Desire 626s, HTC Desire 526 and HTC Desire 520 will be widely available in a variety of colors from major prepaid and postpaid U.S. wireless providers including AT&T, Boost Mobile, Cricket, MetroPCS, Sprint Prepaid, T-Mobile, Tracfone, Verizon Wireless and Virgin Mobile USA.

Press Release

Bellevue, WA July 15, 2015 – HTC America Inc., a leader in mobile innovation, announces the release of four new HTC Desire LTE smartphones – the HTC Desire 626, HTC Desire 626s, HTC Desire 526 and HTC Desire 520 – designed to make premium smartphones affordable and accessible to all. HTC brings many of the same features found in its flagship HTC One® M9 to a premium and modern design that will withstand the test of time.

“At HTC, we don’t think you should have to sacrifice or settle if you are looking for an affordable smartphone. That is why we are bringing the absolute best affordable smartphones to market with the HTC Desire lineup,” said Jason Mackenzie, president of HTC America. “Our Desire smartphones bring the premium experiences, performance and style of our flagship smartphone at an incredible price.”

Bold, personal design meets high performance

The new HTC Desire smartphones represent the intersection of modern style and performance. The seamless construction combined with the latest in color combinations delivers stand-out style that will continue to look great over time.

The HTC Desire 626 and HTC Desire 626s have a 5-inch screen and come in an array of dual color combinations, including Marshmallow White, Gray Lava, Blue Lagoon, Marine White and White Birch. The HTC Desire 526 has a 4.7-inch screen and comes in Stealth Black, and the HTC Desire 520 has a 4.5-inch screen and comes in Steel Gray.

Personal style isn’t only on the surface. With HTC Sense® 7, the new HTC Desire smartphones can be customized with HTC Themes, HTC BlinkFeed® and HTC Sense Home applications.

HTC Themes pull color and textural elements from a favorite photo to modify the look of apps, color scheme and home screen. HTC Themes also provides an opportunity to create and share a theme with the HTC community, or just browse and download one created by other HTC users.

The HTC Sense Home is an intelligent widget that automatically curates apps based on usage and location. It is contextually aware of location, time of day and preferred apps at home, work or on the go. While exploring a new city, HTC BlinkFeed intelligently recommends restaurants near you and recommended by friends during mealtimes.

As LTE devices with quad-core processors, the HTC Desire 626, HTC Desire 626s, HTC Desire 526 and HTC Desire 520 offer speedy uploads and downloads while keeping up with multitasking between apps. A 2000 mAh battery and expandable memory further enhance the power of the new HTC Desire line.

A better way to relive favorite memories

The HTC Desire 626 and HTC Desire 626s’ 5-inch, HD 720 pixel screen beautifully displays photos, video and multimedia content with an immersive smartphone experience. HTC One Gallery syncs with Facebook, Flickr, Google Drive and Dropbox accounts and brings photos together in a single location to make finding, searching and viewing easier than ever.

Zoe®, a signature HTC app that comes preloaded, makes it especially easy to share visual stories of experiences with friends and family in a more dynamic way.  Zoe Highlights combine favorite photos and video with music to bring the experience to life.  The HTC Desire line comes with an 8MP primary camera and video captured by HD 720p video recording capabilities. The HTC Desire 626 has a 5MP front-facing camera while the HTC Desire 626s, HTC Desire 526 and HTC Desire 520 come with a 2-megapixel front-facing camera.

Availability

The HTC Desire 626, HTC Desire 626s, HTC Desire 526 and HTC Desire 520 will be widely available in a variety of colors from major prepaid and postpaid U.S. wireless providers including AT&T, Boost Mobile, Cricket, MetroPCS, Sprint Prepaid, T-Mobile, Tracfone, Verizon Wireless and Virgin Mobile USA. Each provider will confirm the colors and models it’s carrying, beginning this week and through the coming months. Follow @HTCUSA and visit http://www.htc.com/us/smartphones/htc-desire-626 for more information.

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