In this day and age, it can be rather challenging to catch fire in the social media realm. This is the secret behind going viral.

Do you dream of going viral online? Have you tried to create that one special piece of content that propels you to internet stardom?

Or maybe you like the idea but feel like you don’t know where to start. With so many trends going at the same time, it’s hard to know which one to choose, and how to get people to see it and “blow it up”.

While there is a certain randomness to going viral, there are also things you can do to give yourself the best chance. Read on as we explore some social media tips on how to go viral!

Know Your Audience

Let’s get this one important point out of the way—you’re never going to make content that’s going to appeal to everyone. Even the most viral video will be enjoyed by only a few demographics.

Because of this, it’s important to know exactly who you are aiming your content at. It will dictate the type of content you create.

Here are a few handy questions to help you establish your target audience:

• what age group do you want to appeal to?
• what type of content does this age group enjoy?
• what platforms do they use?

Answering these questions will go a long way towards helping you shape your content.

Encourage Engagement

Engagement is a real buzzword in the content marketing world, and for good reason. You could have some of the best content in the world in terms of quality, but if people aren’t engaging with it, it won’t go far.

Create content that people want to share with their friends.

Vloggers on YouTube videos say things like “leave a comment below with your thoughts”. This isn’t purely because they want to hear your thoughts.

They want your engagement because the algorithms on social media will boost content that has high engagement.

Check out how to buy views on TikTok if you feel like people aren’t engaging enough.

Post Regularly and Consistently

Another way that platform algorithms can help you go viral is the fact that they favour consistent content. You may have one great video or picture that gets some engagement, but it’ll quickly fade into insignificance if you don’t keep posting.

Create Something You Enjoy

This is probably the most important piece of advice about going viral you can get—don’t waste time creating content that you don’t enjoy making. If you’re following viral trends, find one that makes you engage with it, not the one with the most likes.

You’ll enjoy the process much more if you don’t see it as a chore!

Are You Going Viral or Going Stale?

If going viral is your goal, it’s going to take some intentionality.

While some people make it big with one picture or video that makes blows up, most of us need to put some serious work in to give ourselves the best chance of going viral in 2021.

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